Monday, March 28, 2011

Leo Burnett offices : Creative Style by HASSELL

"If you reach the stars you can not get, but do not get a handful of mud. "  This is just one of the quotes Leo Burnett, one of the advertising guru of all time, famous.  Today, Leo Burnett offices around the world and distribute their creative work is fascinating and effective.  His new office in Sydney, designed by Hassell and respect for societal values ​​.  Here is more from the developers: The heart of the social and interactive nature of the shape of an advertising agency, design is open and spacious with natural light.  Spaces for reflection " to encourage the production of good ideas. "  Creativity is the " job " and the creative process visible on the belief that creativity is a common process is encouraged.  The job is open, light and environment to reflect on the creative process.  The placement of a new business is an important function.  The space "tone " is intentionally removed from the record of a journey to tell the story of the Agency to remove.  The journey begins with LCD display pictures of turnover and then take over the work area and local, talks about the process and culture of the Agency.










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